29/10/15 Globalization

‘Game of thrones: An American program , watched by me , my french cousins and my South African aunt’. Globalization is happening all around the world.

We see everyday the closing of the local high street with ‘total number of stores expected to fall from 281,930 to 220,000’[1] in 2018. With high streets losing to big shopper centres. As companies such as Starbucks and Mcdonald’s only to remain, what sense of identity do we have left? An article that BBC wrote proposed the question that ‘does globalization mean we will become one culture’[2]. This made me look in detail to this answer.

Mcdonalds: ‘world’s largest restaurant chain, with 34,480 in 119 countries’[3]. With people eating the same food eating routines of countries converge, as we all love the fast food option. This may just seem like a food chain around the world but globalisation’s grip is much more than that. Our English language becoming so prevalent on the internet we don’t even know it. With english speaking nations such as America making websites such as youtube,google and facebook all the most visited sites on the internet[4]. On youtube itself 7/10 of the top 10 subscribed youtube channels [5] are english speaking channels including 5/10 of them being music channels of english speaking artists. Speaking of english speaking artists 24/25 best selling artists are english speaking [6] (with the exception of celine dion who in many of her work also speaks english). Technology wise, the best selling phones are US designed (iphone 6 and iphone 6s) , as we all embrace the iphone.

In conclusion I believe I believe that world is becoming interconnected and that is nice to share similar interests. However with the common trend of us becoming closer together, the process is meaning smaller languages are dying with ‘one language dying every 14 days’[8]. Will see the culture and tradition becoming saturated into 1 or at least few ideologies? For me I believe this creates a common lie for capitalism ‘and its freedom of choice’ as we sleepwalk into a homogenous society without freefall thinking since we are all the same.

[1] http://www.retailresearch.org/retail2018.php

[2]http://www.bbc.com/future/story/20120522-one-world-order

[3] http://www.foxnews.com/leisure/2013/08/08/countries-without-mcdonald/

[4]http://www.alexa.com/topsites

[5] http://www.statsheep.com/p/Top-Subscribers

[6] http://list25.com/25-top-selling-music-artists-of-all-time/5/

[7]http://fortune.com/2015/06/02/here-are-the-10-top-selling-smartphones-for-april/

[8]http://ngm.nationalgeographic.com/2012/07/vanishing-languages/rymer-text

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11/11/2015 Animation Neutrality – (Allegretto 1936) by Oskar Fischinger and (Berlin Horse 1970) by Malcolm le Grice].

This animation made me think a lot about Oskar Fischinger idea of animation neutrality. For instance William Moritz explained Oskar Fischinger’s attempts  to try to pursue the untoned eye such as the idea of a baby identifying colours and society has formed those barrier which close us into set ideals. However I would argue that in creating a animation I believe the audience has there own personal opinion/ perception through life experience and although we are confined to world and nationalistic ideals each person has their own personal perception of animation

Another animator Malcolm le Grice also trying to go against narrative structure and another form of logic we need to pursue with his works such as ‘Berlin horse [1970]’ as Malcolm creates creates different layers on top of the real life images. Unlike  Oskar Fischinger I believe this animation create more barriers through the real life screenplay of the horse with Oskars work of shapes giving me more of the freedom to decide what message the animation was trying to convey.

10/10/2015 – Jiri Trnka – Ruka The Hand

Jiri Trnka animation at first glance looked like lighthearted animation however when looking deeply into the contextual information behind some of the actions in the animation. It made me understand many of the choices that Jiri Trnka wanted to convey. For instance in the movie I believe the hand was representing the manipulation from the government at which at that time Czech Republic was under communist influence. This is shown with hand’s constant sculpting of the pointing finger, symbolizing one idea and one choice. For me I believe this was a decision by Trnka to convey the Communism’s recent attempts ban  any art that wasn’t realism.Looking deeply into the symbolism of the one finger you could argue that the hand was try to portray the government’s attempt to ‘sculpt’ a homogeneous society under set of ideals that people have to follow.